The sample was taken from seven hundred and fifty users between the ages of twenty and seventy four. Almost eighty percent of participants were online.

Thirty seven percent used major holiday sites such as Expedia while price comparison sites such as travel supermarket were the next most popular option at thirty one percent with reviews sites such as Tripadvisor coming in just a little less at thirty percent.

Car hire sites proved more popular than blogs who polled just seven percent among the participants. Not sure where that leaves us here at Shannon Airport Car Hire as of course we are a car hire site and a blog

Price comparison sites such as ourselves proved most popular among younger users while older people opted for more well known brand sites. Twenty percent said they would be holidaying in Spain this summer while fifteen percent opted for the USA and thirty three percent would be staying within the UK.

Forty percent admitted to often waiting until the last minute to book.